Dua Lipa’s Newest Photos From Her PUMA Campaign Has Us ‘Levitating’

Dua Lipa recently scored her first solo campaign with popular sports athleisure brand, PUMA, and the photos are bold, edgy, and fierce, just like Dua Lipa herself!

The looks Lipa modeled were centered on PUMA’s Mayze shoe design, showing how the shoe is made for individuals who “embrace the spotlight, on and off.” The pop singer is also sporting some of PUMA’s most stylish clothing pieces, making her ready for the stage or a night out with the girls!

moreeee @PUMA Mayze by Mario Sorrenti !!! 🧬 #ad pic.twitter.com/fKqhFemIFk

— DUA LIPA (@DUALIPA) April 16, 2021

The singer tells PUMA, “The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look.”

The Mayze shoe is part of the collection representing PUMA’s “She Moves Us” campaign. The campaign is led by Lipa and celebrates all the women who have changed the world and help inspire women through culture and sports.

“Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men,” Lipa says.

The campaign will share the stories of all their female ambassadors to spark conversation between women all over the world and the issues that affect and are important to them.

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